Mendez & Co., with its exclusive luxury portfolio of Diageo Reserve, for the second year in a row will bring their talent, knowledge and passion for the best cocktails to cocktail lovers. Diageo will open two Boutique Worldclass Collection stores where the public will learn the tricks to recreate cocktails at home, as well as, taste various liquors from the Worldclass luxury COLLECTION: Ketel One and CÎROC vodkas, Tanqueray No. Ten gin, Zacapa rum, Don Julio Tequila, Johnnie Walker Scotch whiskeys, and the American whiskey Bulleit Bourbon.
The boutiques will be located at Sam’s Club in Kennedy Avenue and at Sam’s Club in Ponce, during the months of December 2014 and January 2015. The boutiques will be visited by the ambassadors of luxury spirits such as Johnnie Walker Blue Label and Zacapa Rum, plus expert mixologists such as Paulo Figueiredo. They will be offering tips on choosing the best brand for each occasion and help create a personalized selection of cocktails for parties.
Diageo, the world’s largest alcoholic beverage company in the world has a portfolio of the most sought out brands and is distributed by Méndez & Co. It seeks to transform its consumers into mixology experts, expanding their knowledge and appreciation of drinks. This is why Diageo is opening the Boutique Worldclass Collection store, which will not only showcase its collection of spirits, but also introduce consumers to the art of creating the perfect cocktail at home. In addition, for lovers of Johnnie Walker Blue Label and Platinum, consumers will have the opportunity to get your own personalized bottle at the time of purchase.
“At Méndez & Co., we are very happy to endorse these initiatives that will be of great benefit to our customers and the general public, inspiring them to be the perfect hosts by creating their own Worldclass moments with the best liquors,” said Enrique Anduze, Marketing Manager of Mendez & Co. For more information on the schedule of visits and the latest trends in the world of mixology and luxury cocktails, visit the page of Worldclass Puerto Rico on Facebook.
